Celebrity makeup artists Lora Arellano and Dana Bomar are the founders of the hugely successful and inclusive brand Melt Cosmetics. I discovered these gorgeous Swaggerettes when their documentary series “Lipstick Empire” launched on the Stage 13 platform in 2017. I was honored to meet the besties who have conquered an extremely competitive industry with humor and fierce creativity. The series was an enormous success because it represented 100% girl power and a mix of smart business with fearlessness.
I’m featuring them on CurvySwagger because it’s important for women to be reminded how powerful we are as individuals but even more when we empower and motivate one another.
Lora and Dana’s makeup design and colorful palettes continue to be vivid and bold, something for everybody no matter the age, ethnicity, or background.
We talked about starting our business over lunch. We were obsessed with matte lipsticks. We wanted to create matte lipsticks with crazy colors. They didn’t exist in the market so we decided to make them. The next day she (Dana) came to me with the startup costs, how to get a license…we said let’s just do this. We used no loans, no investors, just the money we had… – Lora Arellano and Dana Bomar
Lora’s channel has dozens of wildly creative and gorgeous tutorials.
Dana’s channel has tutorials and behind the scenes videos.
Remember to Honor Yourself!