Curvy Friendly Brand: The Torrid Culture
It’s not very often I get a chance to go behind the scenes of a brand, especially a curvy friendly one. I was thrilled when Timothy Snell, celebrity stylist and CurvySwagger contributor invited me along for two of his Torrid appearances.
Our first event was a visit to the Torrid offices for a tour, a behind the scenes look at the new 2015 Torrid Denim Collection for a live-streaming style Q+A with Timothy on Facebook.
The Torrid space is a stunning, sun drenched modern loft/warehouse space and wherever we went, we saw a showroom of happy people. Beautiful curvy ladies are everywhere and you just can’t fake a great environment. After meeting everyone from the CEO to the designers, marketing execs, buyers and brand executives I honestly didn’t want to say goodbye – there had been a lot of laughter between us.
Days later Timothy and I were back with Torrid again, for their 2015 Model Search. This was anything but a competitive atmosphere – it was a “love fest”, with curvy ladies making new friends, supporting one another, feeling confident and appreciated.
I had the best surprise getting to meet one of my favorite Torrid supermodels, Lornalitz Baez who appeared with Timothy to encourage and celebrate the ladies.
Later in the store, two luck winners received makeovers by Timothy and I happily shopped for jeans because I knew that I’d find more than one with a great fit.
Many of the frequent shoppers end up working at the stores and everyday curvy ladies are featured in their ads all the time. The Torrid culture is positive from the executive office to the retail floor, a living and breathing curvy community. I was on a fashion high having been surrounded by happy curvy ladies enjoying each other with genuine kindness and compassion. Very, very cool.
Check out Torrid’s 2015 Denim Collection and their #MyStoryMyTorrid fashion trend lookbooks. The Torrid Model Search winner will be announced January 2016!