Curvy Friendly Brand: The Torrid Culture

It’s not very often I get a chance to go behind the scenes of a brand, especially a curvy friendly one. I was thrilled when Timothy Snell, celebrity stylist and CurvySwagger contributor invited me along for two of his Torrid appearances.IMG_5738

Our first event was a visit to the Torrid offices for a tour, a behind the scenes look at the new 2015 Torrid Denim Collection for a live-streaming style Q+A with Timothy on Facebook.
The Torrid space is a stunning, sun drenched modern loft/warehouse space and wherever we went, we saw a showroom of happy people. Beautiful curvy ladies are everywhere and you just can’t fake a great environment. After meeting everyone from the CEO to the designers, marketing execs, buyers and brand executives I honestly didn’t want to say goodbye – there had been a lot of laughter between us.

Days later Timothy and I were back with Torrid again, for their 2015 Model Search. This was anything but a competitive atmosphere – it was a “love fest”, with curvy ladies making new friends, supporting one another, feeling confident and appreciated.

IMG_5951I had the best surprise getting to meet one of my favorite Torrid supermodels, Lornalitz Baez who appeared with Timothy to encourage and celebrate the ladies. Tim and Lornalitz selfie with models

Later in the store, two luck winners received makeovers by Timothy and I happily shopped for jeans because I knew that I’d find more than one with a great fit.IMG_5978

Many of the frequent shoppers end up working at the stores and everyday curvy ladies are featured in their ads all the time. The Torrid culture is positive from the executive office to the retail floor, a living and breathing curvy community. I was on a fashion high having been surrounded by happy curvy ladies enjoying each other with genuine kindness and compassion. Very, very cool.

Check out Torrid’s 2015 Denim Collection and their #MyStoryMyTorrid fashion trend lookbooks. The Torrid Model Search winner will be announced January 2016!

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Curvy Friendly Campaign: TargetStyle, in Vogue

Screen Shot 2015-09-08 at 11.34.20 AMTarget launches a series of ads inspired by Vintage Vogue including a Curvy/Plus-size campaign for curvy friendly brand Ava + Viv and featuring supermodel Candace Huffine. Check out the behind the scenes stories by clicking on the link below…

The best in celebrity style, the latest fashion news, and trends on and off the runway

Source: TargetStyle, in Vogue

Grab Her Style: ‘The Black Cut-Out Dress From BET’s ‘The Game’

The standard size of this dress was featured on the hit TV series “The Game”. I am so excited to discover there is a curvy (plus-size) version at Ashley Stewart.

"Trendy Curves" by Bella Styles, LLC

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On this week’s episode of “The Game” actresses Lauren London and Wendy Raquel Robinson both appeared at an event in similar dresses. One was long and the other was above the knee. It was a black dress with cutouts across the front. I knew that it looked familiar and I just realized that I saw a similar plus-size version on Ashley Stewart’s site in both black and red. It’s called the Cutout Neck Long-Sleeve Dress and is only $49.50 and available in sizes 12-24.

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Here is the plus-size version from Ashley Stewart

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Modern Curves, Modern Style Fashion Show

Our CurvySwagger contributor and fashion guru Timothy Snell presents Modern Curves, Modern Style fashion show on The Queen Latifah Show.

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photo 1I’ve already shared all the behind-the-scenes fun we had pulling together the Modern Curves, Modern Style Fashion show for The Queen Latifah Show. In case you missed the episode, here is the complete show. Enjoy!

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