Fruit of the Loom Launches Updated Fit for Me® Collection and Collabo With FFFWEEK®

Very cool! The Curvy revolution rages on!

"Trendy Curves"™ by Bella Styles


Great news for all lovers of Full Figured Fashion Week® (FFFWeek). Today it was announced that the 2015 premiere sponsor is “Fit for Me” by Fruit of the Loom

Fruit of the Loom® announced today the launch of its new and improved Fit for Me® collection of women’s underwear to better serve the more than 50 percent of American women who currently purchase a dress size 16 or larger. Fit for Me was designed specifically to address the needs of the curvy consumer. From plush waistbands to softer fabric and improved fit, the new and improved cotton collection is truly made for curves.

Fit for Me offers quality products designed specifically for consumers, ranging from dress size 16-32. The updated collection includes a variety of prints and colors in various silhouettes to ensure that Fruit of the Loom continues to provide true comfort and fit for every woman.


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